“A brand is a person’s gut feeling about a product, service, or organization.” -The Brand Gap by Marty Neumeier
Your brand includes your logo, but is so much more than that. For example, have you ever noticed how you can spot a Target or Old Navy commercial before they even mention that it’s Target or Old Navy? Their brand is so good and noticeable that you can guess it within the first few seconds!
Have you ever noticed how Disney uses the same fonts, same symbols and same little details on everything they do? Sometimes “Disney” is not even noticeably pictured on their marketing and you still know it’s them.
Good branding is all around us… we don’t even notice it as branding and that’s the beauty of it!
Why is good branding important? There is a list to this answer…
-Your customer base remembers you based on your brand.
-Your customers trust you more… Think of those shady non-branded vehicles… not exactly trust worthy!
-It helps when you are advertising and shows that you are a professional and you take your business seriously.
-It helps customers refer you.
-Lastly, it gives your business a lot of value. Without their established brand, McDonalds would be just another burger place, Verizon would be just another phone company. We know who they are because of their brand and that makes them extremely valuable.
If you are ready to take your business to the next level let’s get started! Let’s start adding value to your business and help everyone remember who you are and what you are offering!